What we heard on the call
Four things you said. Four answers.
Dillon's own words from July 20, and how the engagement is built around each one.
"we never know where the next best idea could come from"
Dillon · on the call
The bullpen philosophy is the right one, and we are built for it. SelfMade plugs in as one more source alongside the two agencies and the freelancers, month to month, no lock-in. If our concepts stop earning their slot in the account, we lose the slot. That is the deal we want.
"I'm trying to work through a tagging, a tagging system myself because we need to get to that level of thinking"
Dillon · on the call
The tagging engine already exists. Every ad Wand has ever run gets tagged with persona, sub-persona, angle, emotion, format, and product, then read as a time series so lost learnings surface instead of evaporating. Clients get the dashboard, and most send it to their other agencies so the whole bullpen works off the same picture.
"my testing campaigns wind up becoming my scaling campaigns"
Dillon · on the call
That is what the weekly 60/20/20 discipline is for: 60 percent building on what is working, 20 percent reskinning proven winners into new formats, 20 percent testing net-new personas. Testing feeds scaling on purpose instead of by accident, and the account never leans on one audience.
"No one else, as far as the other agencies, they're not thinking like this."
Dillon · on the call
That level of thinking is the product. Briefs land Monday with the persona, the angle, the hypothesis, and whether the slot is iterative, a reskin, or net new. You review by Wednesday. Assets land Friday. Bi-weekly calls walk the performance data, not vibes.
